Blondes & Creative Colour Melbourne is a new lease on life for a salon I've been working with for many years.
I was brought on to “design everything” when the business was founded under a different name, encompassing branding/identity, interior, exterior, signage, digital and graphic design, plus marketing consultancy work, and I also assisted with project management, directing the interior fitout while the owner was at a conference overseas. I was asked again to head their recent rebrand, and the salon has continued to go from strength to strength.
I was brought on to “design everything” when the business was founded under a different name, encompassing branding/identity, interior, exterior, signage, digital and graphic design, plus marketing consultancy work, and I also assisted with project management, directing the interior fitout while the owner was at a conference overseas. I was asked again to head their recent rebrand, and the salon has continued to go from strength to strength.
I built upon the foundations of what was established with the previous brand (core colour palette, interior design, and a premium, individual feel) to capitalise on its strengths while addressing weaknesses. The new brand is more versatile and easier to apply to digital media, with a short, sharp monogram and vivid pattern palette for attention-grabbing social media posts, complemented by elegant type and a classic light and dark contrast for a high-end look.
