This project was a little different from what I'd done previously - it was focused on exploring a core product for RACV Home, melding the product's branding with an overall look that would be easily recognisable as part of RACV.
The team at RACV provided me with a few reference videos they'd done before, to give an idea of the narrative flow and cadence they wanted, but asked for this new video to look distinct from those that came before, with an outlined animation style.
I wrote and narrated a script according to the brief and these references, and put together a final product in their brand colours of blue, navy, white and yellow, switching the foreground and background for each section of the animation to help guide the viewer through the features and useability of the product.
I wrote and narrated a script according to the brief and these references, and put together a final product in their brand colours of blue, navy, white and yellow, switching the foreground and background for each section of the animation to help guide the viewer through the features and useability of the product.