Whispir completely revamped their brand in 2016, introducing a brand new colour palette, logo, and identity. The application of these new elements went through a few iterations, as we determined how best to use them, and it was only in early 2017 that the team landed on a solid new style that really worked.
Presented with this opportunity and armed with the feedback and experience gained the first time around, I worked with the design team to rebuild our video content, and this is the result. These videos weren't reinterpretations of icons, brochures or existing marketing material - this time, they were an integral part of the brand and the way the firm communicated to its many audiences. Check out a quick summary below. Whispir has since redeveloped their brand identity again, and you can see the latest evolution at youtube.com/whispirtv.